Below we explain how we collect personal data when you use our website. Personal data are data that relate to you personally (e.g. name, address, email addresses, user behaviour, etc.).

The controller in the sense intended by art. 4 para. 7 of the EU General Data Protection Regulation (GDPR) is

Silberstrasse 1
91207 Lauf
Tel. +49 (0)91 2397 150
Fax +49 (0)91 2397 1520

Our data protection officer can be contacted at

Silberstrasse 1
91207 Lauf
Tel. +49 (0)91 2397 150
Fax +49 (0)91 2397 1520


In order to optimise its web services, THOMAS SABO undertakes regular analysis of user behaviour. Using web tracking, we can for example see how often our websites are visited and which content is especially popular. For this purpose we collect and store anonymised data and use it to create pseudonymous usage profiles. We also use cookies that enable internet browsers to be recognised.

Tracking and the evaluation linked to it is done

  • to ensure the security of our website and therefore of your data (legal basis: art. 6 para. 1 f) GDPR)
  • to provide our services and comply with our contractual obligations (legal basis: art. 6 para. 1 b) GDPR)
  • to measure the success of advertising campaigns and optimise the display of advertising (legal basis: art. 6 para. 1 f) GDPR)
  • evaluation of statistics for the use of our services (legal basis: art. 6 para. 1 f) GDPR)

You can at any time opt out of the tracking of your data and their use for analytical evaluation by adjusting your browser settings by e.g. declining to accept third-party cookies or any cookies or you can follow the recommendations provided for each individual service.

This website uses a tag management system (TMS) from Tealium Inc., 11085 Torreyana Road, San Diego, CA 92121, USA (Tealium) in order to dynamically adapt parts of the website. To enable this function, a cookie called utag_main is used. The TMS is required for the provision of the service and therefore cannot be deactivated.


Google Analytics

This website uses Google Analytics, a web analysis service from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland ("Google"). Google Analytics uses cookies. Cookies are text files that are saved on your computer and that enable your use of the website to be analysed. The information thus created on your use of this website (including your abbreviated IP address) will generally be transferred to a Google server in the US and saved there.

This website uses Google Analytics only with the extension _anonymizeIp(), which ensures IP addresses are anonymised via abbreviation and precludes direct personal identification. It ensures that, within member states of the EU or in other states signatory to the Treaty on the European Economic Area, your IP address will be subject to prior abbreviation by Google. Only in exceptional circumstances will your full IP address be transferred to a Google server in the US and abbreviated there. In such circumstances, processing takes place under art. 6 para. 1 f) GDPR on the basis of our legitimate interest in the statistical analysis of user behaviour for optimisation and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide us with further services related to website use and Internet use. The IP address transferred from your browser by Google Analytics will not be merged with other data held by Google.

You can prevent cookies being stored on your computer by adjusting your browser settings, but if you do so, you may not be able to make full use of all the functions on this website. You can also prevent Google from capturing and processing the data produced by cookies and based on your website use (incl. your IP address) by downloading and installing the plug-in available at

Based in the US, Google LLC is a certified member of the US-EU data protection agreement known as Privacy Shield, which guarantees adherence to data protection levels applicable in the EU.

For more information on how Google Analytics handles user data, see Google's data protection statement at:

Tealium AudienceStream

We use Tealium AudienceStream, a service provided by Tealium Inc., 11085 Torreyana Road, San Diego, CA 92121, USA, to collect and store information on our website that can be used to create user profiles using pseudonyms. 

The following information, in particular, is collected for this purpose: 
•    User/click behaviour (pages visited, products purchased, services used, etc.)
•    Time measurements (time and duration of website visit, etc.)
•    Device properties (resolution, operating system, browser version, etc.)
•    Interests (product, service, performance etc.) 

To improve your user experience, we link the data collected from all devices you have registered on.
We use this information to tailor parts of the web pages to meet your needs and to automate your use of the website in real time according to your requirements. 
The pseudonymised user profiles are not merged with personal data about the bearer of the pseudonym unless consent is given separately. The IP address transmitted by your browser is also not merged with the user profiles.
Cookies or similar technologies for mobile devices are used to create user profiles. The information generated by the cookie about your use of our website will be stored exclusively in Germany.

Remove the check mark to prevent data collection by Tealium AudienceStream.