In the following you will find a detailed explanation of how we collect personal data when our website is used. Personal data refers to data that is personal to you, such as your name, address, email addresses and behaviour as a user.

The Data Controller responsible according to Art. 4 (7) EU General Data Protection Regulation (GDPR) is:

Silberstraße 1
91207 Lauf
Phone: +49 (0)91 23-97 15 0
FAX: +49 (0)91 23-97 15 20

Our data protection officer can be reached at:

Silberstraße 1
91207 Lauf
Phone: +49 (0)91 23-97 15 0 
FAX: +49 (0)91 23-97 15 20



THOMAS SABO regularly analyses user behaviour in order to optimise their website.
Using what is referred to as the web tracking method, we evaluate, for example, how often our websites are visited and which content the user finds particularly valuable. Anonymised data is collected and stored and user profiles created from this data using pseudonyms for this purpose. Technically speaking, we use cookies that make it possible to recognise a web browser. 

The tracking and associated analysis is performed 

  • To safeguard the security of our website and hence your data  (legal basis: Art. 6 (1) (f) GDPR) 
  • To provide our service and hence fulfil our contractual obligations (legal basis: Art. 6 (1) (b) GDPR) 
  • To make the success of advertising campaigns measurable and to optimise the display of advertising (legal basis: Art. 6 (1) (f) GDPR. 
  • Calculation of statistical parameters concerning the use of our offerings (legal basis: Art. 6 (1) (f) GDPR. 

You can object to your data being tracked and used for analytical evaluations at any time by configuring your browser settings based on your preferences and, for example, refusing to accept third-party cookies (from providers other than the party responsible for operating the website) or all cookies in general. or you can follow the recommendations for the individual services used.

This website uses Tag Management System (TMS), a service from Tealium Inc., 11095 Torreyana Road, San Diego, CA 92121, USA (Tealium), to dynamically adapt parts of the website. A cookie called utag_main is created to enable this functionality. The TMS is required for providing the service and therefore cannot be disabled.

Google Analytics

Google Analytics is a web analysis service of Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”), which in this respect acts as our order processor (Article 28 GDPR).
Google Analytics uses cookies, which enable an analysis to be made for statistical purposes of your use of this website. The behaviour and features of the browser (page views, clicks on links, applications, settings of the browser) are constantly measured. Entries made by you in forms or other concrete content cannot be captured. We will use this information to compile reports on the use of the website, which serve the purpose of audience measurement and also enable personalised advertisements.
If you own a Google account and have activated “personalised advertising” or logged into our website with your customer account, we analyse your use of this website with Google Analytics cross-device tracking. In this way, for example, it is possible to record whether an action has been taken on another end device (tablet) in response to an advertisement on a laptop. In the same way, advertisements can be shown on a device if you have previously shown interest in them on another device. The reports we produce (including cross-device) contain only compiled data and do not contain any data about individual users.
In the Google account “personalised advertising” can be deactivated at any time.
If you have a Google account and have activated the “web and app activities” function, you can also see the use of this website in aggregated form to get the option of managing your data yourself.
The information produced by your use of this website can also be transferred to a Google server in the US and stored there. However, as part of the IP anonymisation activated for this website, your IP address is shortened by Google before storage. The information sent can no longer be allocated to an individual person via the IP address.
To guarantee the privacy level when processing data in third countries (especially the US) our service provider, Google Ireland Ltd., has agreed with its subcontractors (especially Google LLC) standard contractual clauses, which are based on Module 3 of the European Commission adopted on 4/6/2021 for the transfer of personal data in third countries (
The data processed and linked to cookies by Google Analytics are automatically deleted after a maximum of 50 months.
The legal basis for the data processing is your consent pursuant to point a Article 6(1) GDPR and Section 25 (1) Telecommunications Telemedia Data Protection Act (TTDSG).

Tealium AudienceStream

We use Tealium AudienceStream, a service from Tealium Inc., 11095 Torreyana Road, San Diego, CA 92121, USA, which collects and stores data on our website, from which user profiles can be created using pseudonyms. 
The following including other information is collected for this purpose:

  • User/click behaviour (pages visited, products purchased, services used, etc.) 
  • Time measurements (time and duration of the website visit, etc.) 
  • Device properties (resolution, operating system, browser version, etc.) 
  • Interests (product, service, service interests, etc.) 

In order to improve your user experience, we combine the data collected from all devices which you are logged in on.

We use this information to adapt parts of our website to your needs and by doing so automate your use of the website in real time as required.

The pseudonymised user profiles are not merged with personal data concerning the bearer of the pseudonym without separately declared consent being granted. The IP address transmitted by your browser is not merged with the user profiles either. 
Cookies or similar technologies for mobile devices are used to create the user profiles. The information generated by the cookie about your use of the website is stored exclusively in Germany.

Remove the check mark to object to data collection by Tealium AudienceStream.