In the following you will find a detailed explanation of how we collect personal data when our website is used. Personal data refers to data that is personal to you, such as your name, address, email addresses and behaviour as a user.

The Data Controller responsible according to Art. 4 (7) EU General Data Protection Regulation (GDPR) is:

Silberstraße 1
91207 Lauf
Phone: +49 (0)91 23-97 15 0
FAX: +49 (0)91 23-97 15 20

Our data protection officer can be reached at:

Silberstraße 1
91207 Lauf
Phone: +49 (0)91 23-97 15 0 
FAX: +49 (0)91 23-97 15 20



THOMAS SABO regularly analyses user behaviour in order to optimise their website.
Using what is referred to as the web tracking method, we evaluate, for example, how often our websites are visited and which content the user finds particularly valuable. Anonymised data is collected and stored and user profiles created from this data using pseudonyms for this purpose. Technically speaking, we use cookies that make it possible to recognise a web browser. 

The tracking and associated analysis is performed 

  • To safeguard the security of our website and hence your data  (legal basis: Art. 6 (1) (f) GDPR) 
  • To provide our service and hence fulfil our contractual obligations (legal basis: Art. 6 (1) (b) GDPR) 
  • To make the success of advertising campaigns measurable and to optimise the display of advertising (legal basis: Art. 6 (1) (f) GDPR. 
  • Calculation of statistical parameters concerning the use of our offerings (legal basis: Art. 6 (1) (f) GDPR. 

You can object to your data being tracked and used for analytical evaluations at any time by configuring your browser settings based on your preferences and, for example, refusing to accept third-party cookies (from providers other than the party responsible for operating the website) or all cookies in general. or you can follow the recommendations for the individual services used.

This website uses Tag Management System (TMS), a service from Tealium Inc., 11095 Torreyana Road, San Diego, CA 92121, USA (Tealium), to dynamically adapt parts of the website. A cookie called utag_main is created to enable this functionality. The TMS is required for providing the service and therefore cannot be disabled.

Google Analytics

This website uses Google Analytics, a web analytics service from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). "Google Analytics uses what are known as "cookies", small text files that are stored on your computer and enable the analysis of your use of the website. The information the cookie generates on how you use our website is usually transferred to a Google server in the USA and stored there.

This website uses Google Analytics with the extension "_anonymizeIp()" exclusively, which guarantees anonymisation of the IP address by truncating it and excludes any direct personal reference. By extension, your IP address is previously truncated by Google in the member states of the European Union or other parties to the agreement on the European Economic Area. Only in exceptional cases is the full IP address transferred to a Google server in the US and truncated there. In such exceptional cases, processing is carried out on the basis of our legitimate interest in the statistical analysis of user behaviour for optimisation and marketing purposes in accordance with Art. 6 (1) (f) GDPR.

Google uses this information on our behalf to evaluate how you use this website, in order to compile reports on website activities and to provide us with additional services that relate to website and Internet use. The IP address transferred by your browser as a part of the Google Analytics service is not merged with other data from Google.

You may reject the use of cookies by making the appropriate settings in your browser. We would like to point out that doing so, however, may limit your ability to use all of the features on this website to the full. By downloading and installing the browser plugin available from the link below, you can also prevent the data the cookie generates on how you use our website (incl. your IP address) from being transferred to Google and Google processing this data:

Please visit the Google Privacy Policy at: for more information on how to handle Google Analytics user data.

Tealium AudienceStream

We use Tealium AudienceStream, a service from Tealium Inc., 11095 Torreyana Road, San Diego, CA 92121, USA, which collects and stores data on our website, from which user profiles can be created using pseudonyms. 
The following including other information is collected for this purpose:

  • User/click behaviour (pages visited, products purchased, services used, etc.) 
  • Time measurements (time and duration of the website visit, etc.) 
  • Device properties (resolution, operating system, browser version, etc.) 
  • Interests (product, service, service interests, etc.) 

In order to improve your user experience, we combine the data collected from all devices which you are logged in on.

We use this information to adapt parts of our website to your needs and by doing so automate your use of the website in real time as required.

The pseudonymised user profiles are not merged with personal data concerning the bearer of the pseudonym without separately declared consent being granted. The IP address transmitted by your browser is not merged with the user profiles either. 
Cookies or similar technologies for mobile devices are used to create the user profiles. The information generated by the cookie about your use of the website is stored exclusively in Germany.

Remove the check mark to object to data collection by Tealium AudienceStream.